Public opinion and election polling market seen reaching $10.71B by 2030

By AI, Created 2:22 PM UTC, June 03, 2026, /AGP/ – The Business Research Company says the global public opinion and election polling market is set to rise from $9.18 billion in 2026 to $10.71 billion by 2030, driven by AI-powered sentiment analysis, predictive polling and digital survey tools. North America led the market in 2025 as internet and social media usage continued to expand polling reach.

Why it matters: - Public opinion and election polling helps shape campaign strategy, media coverage and survey-based decision-making. - The market’s projected growth signals rising demand for tools that track voter intent and public sentiment in digital-first environments.

What happened: - The Business Research Company released its Public Opinion and Election Polling Market Report 2026, covering market size, trends and a global forecast from 2026 to 2035. - The market is estimated at $9.18 billion in 2026, up from $8.91 billion in 2025. - The report projects the market will reach $10.71 billion by 2030. - North America held the largest share of the global market in 2025. - Western Europe ranked as the second-largest regional market.

The details: - The report links 2026 growth to broader democratic election processes, media and political consultancy demand, survey-driven decision-making, public participation initiatives, and the availability of telephonic and online survey tools. - The forecast period points to a 3.9% CAGR through 2030. - The report identifies AI-powered sentiment analysis, predictive polling models, digital survey platforms, data privacy compliance and continuous public opinion monitoring as major growth drivers. - The report says key trends include online and mobile survey techniques, advanced analytics, real-time opinion tracking, multi-channel survey approaches, and efforts to reduce data bias and improve accuracy. - The report defines public opinion as the collective attitudes or beliefs held by a significant portion of a population on a subject or issue. - The report defines electoral polling as the practice of conducting election surveys using representative samples. - The regional scope includes Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The report says its 2026 editions add market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, plus updated graphics and tables. - A free sample of the report is available. - The full report is also available. - Related reports highlighted by The Business Research Company include Audience Analytics Global Market Report 2026, Public Relations Global Market Report 2026 and Marketing Analytics Global Market Report 2026.

Between the lines: - The report frames internet and social media usage as a major driver because those platforms widen reach and make audience tracking more immediate. - Meltwater and We Are Social data cited in the release showed social media user identities rose to 5.66 billion worldwide in October 2025, up 4.8% year over year. - The same data set projected global ad spend would rise 13.6% to $277 billion in 2025, underscoring the scale of attention flowing through digital platforms. - The market’s relatively modest CAGR suggests a steady, not explosive, expansion, with technology upgrades and measurement accuracy doing much of the heavy lifting.

What’s next: - The report expects the market to keep expanding through 2030 as AI, predictive models and privacy-focused survey methods become more common. - Continuous monitoring and real-time tracking are likely to become more central as pollsters adapt to faster-changing voter behavior and online audiences. - Regional competition may widen as digital survey tools scale across more markets beyond North America and Western Europe.

The bottom line: - Polling is becoming more digital, more data-intensive and more dependent on analytics as election and opinion tracking moves deeper into online channels.